AI Won't Save Your Startup: Why Distribution is Still King 👑
Hey there: AI is cool, but it's not your golden ticket to startup success. 🎫 Why? Because the real game-changer is still distribution. 🚀
The AI Hype and Reality
Yesterday Google released Duet AI to the general public, squashing entire startups in the process. It reminded me a lot of when AWS first came out, and everyone thought the cloud was the future. Spoiler: it was, but not in the way we imagined. Just like cloud computing became a standard, AI is becoming the new table stakes. You got an LLM? Great, so does everyone else. 🤷♀️
The Distribution Game
It's not about having the fanciest tech. In fact it hasn't been for most startups for a long long time. I learned this the easy way at Reforge… and the hard way in previous ventures. What really matters is how you get your product into the hands of users and keep them coming back for more. That's something AI can't do for you. In fact, big tech companies are the ones who'll get the most out of AI because they already have the distribution. 🎯
The Big Tech Paradox
Speaking of big tech, they're in a weird spot. Any tiny tweak they make impacts billions of users. But that's also their downfall. They're so big that they can't afford to take crazy risks. They're stuck making safe bets, while startups have the freedom to go all in. 🎲. Use this to your advantage! The best products are heavily opinionated.
Closing
TLDR: AI is a tool, not a strategy. Use it, but don't rely on it. Focus on understanding your users and solving their problems in a strong way. That's how you win the distribution game. 🏆
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